Our Story
We’re proud of our unique history.
In 1877 our founder, William Wilson, invented the very first pram.
Since then we’ve become one of the world’s most
trusted brands, transporting more than 10 million babies.
Today, Silver Cross is still based in Yorkshire, England.
We continue to develop the best and most innovative prams and nursery products. We’re proud to say more than 10 million parents have chosen us to help give their babies the best start in life.
Today
The Best Start In Life
Silver Cross soon gained a reputation for high quality craftsmanship and design and grew to become one of the industry’s biggest exporters worldwide.
By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”
In 1950
The Rolls Royce Of Prams
In 1877 our founder, William Wilson, invented the very first pram.
Since then we’ve become one of the world’s most
trusted brands, transporting more than 10 million babies.
In 1877
The Pram Is Born
The name Silver Cross has long been associated with royalty, first supplying a pram for King George VI.
The tradition continued with Princess Grace of Monaco (right) and (left) HRH Queen Elizabeth, Prince Philip and a young Prince Charles.
In 1895
The Royal Connection
In 1960
A Household Name
By the 1960s, Silver Cross was established as Britain’s premier pram manufacturer.
It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe.
In 2000
Global Expansion
Our products are now sold to more than 70 countries worldwide and Silver Cross has offices in Hong Kong, Shanghai, and Melborne.
Our flagship store, pictured here, is in the prestigious Plaza 66, Shanghai.